Forge Global
Forge Global, the leader in private market investing, empowers investors and companies to navigate the complexities of the private markets. As the Lead Marketing Designer, I play a key role in shaping Forge’s brand identity and delivering impactful design solutions that amplify the company’s voice and mission.
In my role, I manage a broad spectrum of creative initiatives that define Forge’s presence in the industry. From designing and maintaining Forge’s comprehensive website, forgeglobal.com, to producing compelling visual assets for Private Market Updates, Investment Outlooks, and Company Pages, my work ensures every piece of content is engaging, informative, and aligned with Forge’s vision. I also lead the creation of targeted email campaigns, designed to connect with investors and drive meaningful engagement.
Central to my contributions is the development and evolution of Forge’s brand guidelines, ensuring a modern and cohesive design language across all channels. Whether crafting visually rich reports that distill complex financial insights or optimizing user experiences on digital platforms, I am dedicated to delivering designs that are both innovative and accessible. By blending strategy with creativity, I help Forge connect with its audience in a way that is both human-centric and future-focused, elevating its standing as a leader in private market investing.
Role - Web Design, Ads, Video Production, Presentation, Email Design, Design System, Branding
Client - Forge Global
Forge Brand Identity
Forge Global’s mission to lead the private markets space inspired me to craft a brand identity that feels as bold and dynamic as the company itself. Through thoughtful design, I worked to bridge the gap between complex financial concepts and a human-centric experience, ensuring every interaction with the Forge brand feels approachable, transparent, and impactful.
From selecting vibrant accent colors to highlight opportunities, to creating patterns and visuals that reflect the fluidity of private markets, every detail was intentional. This identity system not only sets a clear, confident tone for Forge’s presence but also helps clients feel informed, empowered, and connected to a company they can trust.
At its core, this brand identity is about more than aesthetics—it’s about creating a cohesive visual story that mirrors Forge’s commitment to innovation and its belief in breaking down barriers in the financial world.
Web Development
Video Production
Investment Reports
The Forge Investment Outlook is a cornerstone in shaping Forge Global’s reputation as a trusted authority in private market investing. Designed to provide critical updates on market trends, sector performance, and the evolving dynamics of the private market landscape, these reports serve as an indispensable resource for institutional investors and key stakeholders.
My work on the Investment Outlook encompassed developing visually compelling layouts, crafting engaging data visualizations, and integrating Forge’s dynamic brand identity into every page. By translating complex financial data into accessible insights, I helped empower investors to make informed decisions, ensuring the report became a vital touchpoint for engaging with Forge’s audience.
This quarterly publication doesn’t just share numbers; it tells the story of the private market’s trajectory—highlighting key shifts, emerging opportunities, and the resilience of market leaders. Through thoughtful design and strategic content development, the Forge Investment Outlook reinforces the company’s commitment to transparency and innovation, providing actionable intelligence that resonates across the financial ecosystem.
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