UC Berkeley
University Development and Alumni Relations, formerly named University Relations, increases support for and enhances knowledge of UC Berkeley through communications, public outreach, and fundraising. The department is responsible for centralized fundraising and donor engagement, and works to strengthen unit development offices by consulting and partnering with campus fundraisers. I came on to create a fundraising campaign website for the University to leverage for donors and fundraising efforts.
Role - Art Direction, UX/UI, Web Design, Email Marketing
Client - UC Berkeley
Light The Way
Light the Way: The Campaign for Berkeley launched publicly on February 29, 2020, and aims to raise $6 billion — the university’s largest-ever fundraising goal — by the end of 2023. I created the site from scratch and managed various teams to gather all the proper architecture for effective delivery.
I worked directly with back end developers every step of the way to ensure a seamless handoff from wireframe and prototypes. The mobile responsive campaign site also includes an archive for the growing number of articles and blog posts.
